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Client: Channel 4 + Formula 1

Studio: 4creative

2020

Always On:
F1 x Channel 4

A poster campaign to champion the pace, movement and energy that Formula 1 embodies for the F1 Austrian and British GP events after the long period of stillness for sport in 2020. Using speed as our brush strokes, the posters formed raw and expressive paintings caught in the midst of the fastest moments — F1 is back on track.

Formula 1 Channel 4 Austrian GP digital poster displayed on London Underground.
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Crop of typography details on Formula 1 Channel 4 British GP digital poster.
Crop of image detail on Formula 1 Channel 4 British GP digital poster.
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