Client: Channel 4
Studio: 4creative
2022
Proud All Over
Big city Prides are back and bigger than ever. But what about the road less paraded? Channel 4 is marking the 50th anniversary of the Pride movement by spreading the love for Pride nationwide and celebrating over 80 Pride celebrations around the nation, which are happening alongside the major city events.
Proud All Over challenges the idea that people have to travel to big cities in order to celebrate Pride, and will instead shine a light on allyship in smaller regional communities.
The look and feel is an uplifting celebration and tribute to local event posters, referencing their humble, lo-fi nature and elevating them into something new. Using a two part system, the celebratory rendered text champions what makes each local area unique and special.
This year was Shetland's first ever Pride, so Channel 4 added this floaty float to the parade as a little surprise to make their first time special.
