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Client: Voya

Studio: Nathan Smith

2022

Voya

Voya are Linford Hydes & Eddie Al-Shakarchi. Influenced by the meticulous songwriting, opulent production and emotive vocals of British early ‘80s artists, their music embodies stylish dark electronica, synth-pop, and raw, guitar-driven new wave.

The mark looks to express their vibe like the personality of a character through the creation of a bespoke logotype. The lettering brings together the seemingly opposing worlds of elegance and strength set against a splash of human artistry. Through flowing lines and sharp, extended serifs, the mark evokes a mysterious beauty with glimpses of a darker edge.

(Coming soon)

• Logo design

• Brand identity

• Typography

Credits
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Direction, Design, Typography, Motion: Nathan Smith
VOYA vector logotype on black.

The treatment of the wordmark takes cues from the mysterious connotations of the typography itself. Much like VOYA being revealed in the music scene, the lettering is revealed, shimmering, through light in the shadows.

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VOYA poster featuring the glass-like 3D wordmark and picture of band members Linford Hydes and Ed Al-Shakarchi.
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VOYA social media post featuring picture of band members Linford Hydes and Ed Al-Shakarchi with a glass-like version of the Voya logo superimposed centrally.
VOYA social media post featuring picture of band member Linford Hydes with a glass-like version of the Voya logo superimposed at the top.
VOYA business card with blind embossed logotype and white printed details.
VOYA 3D logotype on electric lime.
VOYA 3D logotype on red.
Formula 1 and Channel 4: Always On poster series detailed crop of racer in car moving at speed.

Always On: F1

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